Corporate Website
International IT Holding
Full-cycle development of a multi-language corporate portal for an international tech holding under tight deadlines.
An extreme sprint project: from concept to production in just 1.5 weeks. As a Fullstack Product Designer, I handled the entire lifecycle: visual identity, copywriting in three languages, i18n architecture, and final development using Astro. The result is a high-performance, SEO-optimized site with seamless localization and integrated support systems.
10
Days to Launch
3
Languages (i18n)
Astro
Stack
B2B
Segment
Localization
Implemented i18n (EN/RU/AM) with instant switching and zero-latency page transitions.
Performance
Leveraged Astro to achieve 100/100 Lighthouse scores and optimal Core Web Vitals.
Strategy & Content
Defined the Tone of Voice and content structure from scratch to align with business goals.
FinTech / LeadGen
US Fintech Market Entry
End-to-end launch of a credit brokerage platform for the US market: from regulatory research to complex multi-step application UX.
A strategic market-entry project where I acted as both a Lead Designer and Product Strategist. I conducted deep-dive research into US financial regulations and competitive landscapes to build the brand's architecture and Tone of Voice from scratch. I developed the visual identity and engineered a high-conversion user journey, including a sophisticated multi-step application with dynamic progress tracking and a high-density loan comparison engine.
USA
Market
Full Cycle
Scope
Multi-step
Form UX
B2C
Segment
Complex Form UX
Engineered a multi-step application process designed to reduce cognitive load and maximize completion rates.
Loan Showcase
High-density data blocks optimized for US user patterns and clear comparison of financial products.
Strategic Branding
Visual identity and UI kit developed based on competitive analysis and US financial compliance standards.
Artificial Intelligence / SaaS
AI Search & Orchestration Platform
A high-precision AI aggregator designed to eliminate hallucinations through intelligent model routing and multi-step verification.
I led the product discovery phase to identify a market gap, shifting the focus from a simple chat interface to a sophisticated 'AI Orchestrator.' The core objective was to ensure a 100% success rate for any user query on the first attempt. This involved designing a complex ecosystem: a multi-checkpoint response system, an AI constructor for the admin panel, smart project folders, and an advanced history search. The project survived 20+ full UI iterations to accommodate rapidly evolving LLM capabilities and feature sets.
20+
UI Iterations
Zero
Hallucination Goal
Admin
AI Constructor
B2C/B2B
Segment
Intelligent Routing
UX for a system that automatically selects the best-fit LLM based on query complexity and intent.
AI Constructor
A powerful admin interface allowing the creation of custom AI personas and fine-tuned logic flows.
Smart History
Advanced workspace with deep search and project-based organization for AI-generated content.
LegalTech / SaaS
LegalTech Ecosystem & Marketplace
End-to-end platform for legal services automation, connecting clients with lawyers through a sophisticated document-engine ecosystem.
I co-conceived this project with the founder, overseeing everything from initial product strategy to developer recruitment. The platform democratizes legal access by providing a dual-sided marketplace. Key features include a questionnaire-driven document generator with QR-code signing, a real-time case tracking system, and a professional-grade no-code document constructor for legal experts. To ensure scalability, I also designed comprehensive admin panels for both system management and support teams.
Product Architect
Role
No-code
Doc Engine
QR-Sign
Feature
B2C/B2B
Market
Document Automation
Questionnaire-based logic that generates complex legal documents instantly with integrated QR-signing.
Case Management
A transparent dashboard for clients to track legal proceedings and exchange documents securely.
Expert Constructor
A powerful internal tool for lawyers to build and manage automated templates without technical help.
FinTech / Gamification
Neo-Lending & Microfinance Platform
Designing a high-conversion loan application experience through gamified UX patterns and a custom brand mascot.
The primary challenge was to reduce user drop-off during a lengthy, multi-step financial application. I engineered a gamified onboarding flow featuring a custom mascot that serves as a visual progress guide. By implementing interactive elements—such as a dynamic 'liquidity flask' and character-led transitions during the approval phase—we significantly lowered the perceived cognitive load. Additionally, I architected a robust customer portal with automated loan servicing, debt tracking, and a partner offer ecosystem.
Gamified
Onboarding
Complex
User Portal
B2C
Segment
High
Completion Rate
Mascot-Led UX
Integration of a custom brand character to guide users through 10+ application steps without fatigue.
Interactive Feedback
Visualizing the 'loan approval' state with animations to reduce bounce rates during background data processing.
Service Ecosystem
Comprehensive dashboard for loan management, repayment schedules, and partner cross-selling.
FinTech / EdTech / Analytics
Omni-Channel Fintech Hub
A comprehensive financial ecosystem merging brokerage services, educational content, and deep credit analytics into a single high-load dashboard.
I architected an expansive personal ecosystem designed to increase LTV and user engagement. The project involved designing complex modules for credit history analysis, financial calculators, and a full-scale EdTech platform (webinars, video courses, and articles). I also engineered the UX for a subscription-based loan showcase and a tracking system for active loans, complete with automated payment schedules and data-driven notification logic.
15+
Feature Modules
LTV
Focused
Hybrid
Fin-EdTech
Data
Visualization
Educational Engine
LMS integration within a financial portal, featuring video streaming, course progress tracking, and interactive webinars.
Credit Analytics
Complex data visualization for credit scores and financial health, including budget planning calculators.
Subscription Logic
UX for recurring revenue models and automated loan portfolio tracking with dynamic payment calendars.
Marketplace / PropTech
PropTech Transparency Marketplace
An open, unbiased ecosystem connecting interior designers, contractors, and clients with a focus on transparent ratings and integrity.
I developed this project autonomously from the ground up, starting without a formal spec. My goal was to disrupt the traditional, often opaque construction market by building a platform where trust is the primary currency. I engineered the entire product structure, including a multi-sided review system, verified portfolio tracking, and a fair rating algorithm. I handled everything: from the conceptual logic and copywriting to the final high-fidelity UI, ensuring a seamless experience for all stakeholders.
B2B2C
Ecosystem
Zero-Spec
Development
Anti-Bias
Ratings
End-to-end
Scope
Unbiased Rating System
A complex feedback loop designed to prevent fake reviews and ensure transparent ranking for contractors and designers.
Stakeholder Workspace
Tailored dashboards for three different user types: designers, building companies, and private clients.
Product Discovery
Full-cycle product architecture created without requirements, involving content strategy and business logic development.
PropTech / Marketplace
Real Estate & Rental Marketplace
A full-scale property platform featuring interactive spatial UX, advanced search filters, and an integrated digital realtor service.
I designed a comprehensive real estate ecosystem from the ground up, focusing on a high-density information architecture. The platform includes an advanced search engine with map integration, interactive floor and house plan viewers, and a robust monetization framework for featured listings. To enhance the service layer, I architected a digital personal realtor interface and a personal account system for managing curated property collections and direct agent communication.
Spatial UX
Maps & Plans
Monetized
Listings
Service
Digital Realtor
B2C/B2B
Segment
Interactive Search
Multi-parameter filtering system combined with a map-based discovery interface for seamless navigation.
Property Visualization
Detailed object cards with immersive pop-ups for floor plans and apartment layouts.
Service & Monetization
End-to-end flow for premium ad placements and a dedicated portal for online realtor consulting.
E-commerce / Marketplace
C2C Artisan Auction Platform
A peer-to-peer auction ecosystem for creators and collectors, featuring real-time bidding, secure transactions, and seller analytics.
I designed a complete end-to-end auction experience for a creative marketplace. The project involved engineering a complex bidding system with real-time feedback, a multi-stage listing flow with draft saving, and a secure transaction engine (escrow, reservations, and multi-provider shipping). I also focused on social proof and trust, designing a 'Top Sellers' leaderboard and transparent purchase histories to foster community growth in the handmade goods sector.
Auction
Engine
C2C
Model
Escrow
Payments
Full
Lifecycle
Bidding Experience
UX for real-time bid tracking, outbid notifications, and reserve price logic to maintain engagement and trust.
Creator Workspace
Streamlined listing flow with robust draft management and inventory tracking for individual artisans.
Post-Sale Logistics
End-to-end flow covering secure payments, funds reservation, and integrated shipping tracking.