LegalTech, AI SaaS Sep 2024 — Present

ZennoLab

  • • IT Services & System Integration
  • • System Integration & Business Process Automation
  • • IT Consulting
  • • LegalTech
  • • AI / LLM Implementation

Core Responsibilities

Leading the end-to-end design process for professional automation tools. Bridging the gap between business requirements, complex backend logic, and user-centric interfaces. Personally hiring development teams, controlling design implementation, and testing results. Communicating with developers on the same level, understanding servers, backend, and logic.

Key Areas of Responsibility and Achievements

  • LegalTech Platform Architecture

    Designed a complex legal document constructor from scratch. Instead of multiple form fields, created an intelligent editor and step-by-step forms that generate ready-to-use files. Designed a personal cabinet with status tracking system and payment gateway. Conducted several full redesigns based on user data.

  • AI Integration (Multimodal Chat)

    Designed the interface for a multimodal chat (ChatGPT/Claude alternative) with filtering, neural network settings, and admin panel for managing modes. Designed a mobile application.

  • Technical Leadership & Delivery

    Personally hired the development team, controlled design implementation, and tested results. Communicate with developers on the same level (servers, backend, logic — understand, don't struggle).

FinTech Jan 2024 — Jul 2024

PSR Group

  • • FinTech
  • • E-commerce
  • • Marketing & Traffic Arbitrage

FinTech Ecosystems

Focused on creating seamless user journeys for high-load financial products, from landing pages to complex personal cabinets and payment gateways. Used Tilda as a tool for instant hypothesis testing.

Key Areas of Responsibility and Achievements

  • Traffic & Conversions

    Designed and personally built dozens of high-conversion landing pages on Tilda for traffic arbitrage with showcases and brokerage services. Used Tilda as a tool for instant hypothesis testing.

  • MFO Ecosystem Design

    Designed a full user journey for online loans: from landing page to personal cabinet with card binding and payment schedule.

  • Conversion Rate Optimization

    Created dozens of landing pages for traffic arbitrage, implemented changes based on analytics and metrics (Hotjar, GA).

  • Broker Platform

    Developed the interface for a broker platform with a subscription-based payment model.

PropTech Jul 2022 — Dec 2023

SK NEBO

  • • Construction & Real Estate
  • • Residential Construction
  • • Architecture & Design
  • • PropTech
  • • E-commerce

Marketplace Architecture

Architected complex interaction scenarios for different user roles (client, contractor, designer) within a unified PropTech ecosystem. Thought through interaction scenarios for each role.

Key Areas of Responsibility and Achievements

  • PropTech Aggregator

    Designed from scratch the architecture and interface for a three-sided marketplace (client — developer — designer). Thought through interaction scenarios for each role.

  • Web & SEO

    Redesigned the main company website. Result: significant growth in organic (SEO) traffic due to proper structure and UX.

  • Marketing & Ecosystem

    Developed interfaces for internal Bitrix24 modules. Created the entire visual style: from logos to merch and presentations. Started working closely with marketing metrics.

International Outsource Mar 2019 — Jan 2022

AbroadProfe

  • • Software Development
  • • Business Services
  • • Call Centers & Dispatch Services
  • • Gaming

Global Outsourcing

Delivering high-fidelity UI/UX for the Israeli outsource market across various competitive niches including aviation, dating services, and mobile games.

Key Areas of Responsibility and Achievements

  • Multi-Niche Design

    Designed interfaces for the Israeli outsource market (airline tickets, dating services, mobile games).

  • Mentorship

    Mentored two junior designers.

  • Video Production

    Handled video production: intros, editing social media videos.

E-commerce, Retail Feb 2016 — Mar 2019

AutoDevice

  • • Retail Trade
  • • Retail Network (Electronics, Appliances)
  • • Online Store
  • • Automotive Business
  • • Auto Parts & Tires (Retail)

E-commerce Platform Development

Full support and development of e-commerce platform (online store for automotive accessories). Product card design, checkout improvements, work with printing and SMM visuals.

Key Areas of Responsibility and Achievements

  • E-commerce Platform Support

    Full support and development of e-commerce platform (online store for automotive accessories).

  • Product Design & Optimization

    Designed product cards, improved checkout process, worked with printing and SMM visuals.

Mixed Feb 2016 — Mar 2019

Freelance

  • • E-commerce
  • • Crypto
  • • Education
  • • Construction
  • • Metalworking

Full-Cycle Development

Handled everything from logos to complex corporate websites. Projects: calculators for construction companies, sites for metalworking, educational platforms, crypto-landings. Self-development: learned HTML/CSS to understand web limitations. Coded sites on Tilda, WordPress, and custom frontend. Wrote texts and built structure (UX copywriting).

Key Areas of Responsibility and Achievements

  • Diverse Project Portfolio

    Took on everything: from logos to complex corporate websites. Projects: calculators for construction companies, sites for metalworking, educational platforms, crypto-landings.

  • Technical Self-Development

    Learned HTML/CSS to understand web limitations. Coded sites on Tilda, WordPress, and custom frontend. Wrote texts and built structure (UX copywriting).

  • Tilda & WordPress Expertise

    Mass-created 'turnkey' websites. From simple landing pages to complex corporate portals and stores with calculators.